DanceLife Magazine | Volume 1 Issue 1

Welcome to DanceLife Magazine! A fresh, free digital publication created for dance educators, studio owners, and industry professionals around the world. Each issue is packed with real stories, expert insights, practical tools, and inspiring interviews designed to elevate your teaching, your business, and your passion for dance.

June 2025 Volume 01 Issue 01

Feature Interview P.16 SHANNON MATHER

YES, WE’RE BACK!

Rhee Gold is thrilled to share the first issue of the DanceLife Magazine! P. 9

RETENTION STARTS WITH CARE

Learn about Pam Simpson’s six pillars for strong retention. P. 11

MINI MILESTONES

Andrea Trench shares her tips on celebrating small achievements to build confidence. P. 17

RHEEGOLD.COM

Dedicated to Quality Dance Education

DanceLife Magazine

2025

Table of Contents

09 11

16 17

WELCOME TO DANCELIFE MAGAZINE

SHANNON MATHER

Rhee’s Reel Talk

Feature Interview

Rhee Gold

Rhee Gold & Kiana Simler

RETENTION STARTS WITH CARE

MINI MILSTONES!

Retention Revolution

First Steps, Lasting Impressions

Pam Simpson

Andrea Trench

© 2025 DanceLife Magazine. All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means without prior written permission of the publisher, except in the case of brief quotations used in reviews or articles. For permissions or inquiries, contact rhee@rheegold.com.

Half Page TOC

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20 22 25 27 29 32 33

34 37 40 39 43 44 45

WHEN THE SCORES STING BUT THE LESSONS LAST

THE COST OF STYLE

Canadian Corner

Ann Bettonvil

Compete With Confidence

Rhee Gold

ENGAGING PARENTS WITH TECH

THE BRAVE JOURNEY OF BRIELLE BIRD

Tech Savvy Studio Strategies

Dancers Against Cancer

Jessica Canino

Jocelyn Basham

WE NEEDED A BREAK!

FOLLOW ALONG

Beyond the Spotlight

DanceLife Top Picks Rhee Gold’s DanceLife

April Nelson

CRAFTING AN IRRESISTIBLE OFFER

BACK TO THE HEART

Marketing Minute

Australian Corner

Bryce Conlan

Stacey Morgan

DANCELIFE DROP: PRINT. CLICK. GO.

SETTING A NEW STANDARD IN STUDIO SAFETY

Living The DanceLife Rhee Gold’s DanceLife

The Floor Is Yours Suzanne Citere

LIVING THE DREAM

DANCELIFE PODCAST

Podcast Playback

Rythm Report

Rhee Gold’s DanceLife

CONFESSIONS OF A MODERN DAY DANCE TEACHER

ADVICE FOR DANCE EDUCATORS

Ask Rhee Rhee gold

Real & Relatable

Dance Teacher Community

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PUBLISHER Rhee Gold’s DanceLife rhee@rheegold.com RHEEGOLD’S DANCELIFE EXECUTIVE DIRECTOR Masthead

EDITOR IN CHIEF Rhee Gold rhee@rheegold.com ADVERTISING COORDINATOR Jessica Canino dancelifemag@gmail.com

Gregory Bettencourt greg@rheegold.com

MARKETING & VIDEOGRAPHY SPECIALIST

PRODUCTION MANAGER & DESIGNER Kiana Simler

Troy Costa

In every correction, there's a choice—tear down or build up. As dance educators, our words matter. Sarcasm, harsh tones, or ignoring a student can damage confidence as much as direct criticism. Let’s choose words that guide with kindness. Instead of "you're doing it wrong," try "let’s adjust this together." Dance grows best in a space where praise and correction coexist. Your feedback should lift, not limit. Words That Build, Not Break

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Readers Guide to Advertisers

Dance The Magic See our ad on page 2 www.dancethemagic.com Acrobatic Arts See our ad on page 3 www.acrobaticarts.com Spotlight Dance Cup See our ad on page 6 www.spotlightevents.com

Stagestep See our ad on page 10 www.stagestep.com

Market Muscles See our ad on page 15 www.marketmuscles.com

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Words for Thought

Mr Video See our ad on page 19 www.mrvideoonline.com Ultra Dance Tour See our ad on page 21 www.ultradancetour.com

Reflections to Inspire, Guide, and Ground Dance Educators

Remind students they get one chance to perform. Don’t let them waste it.

Choreographing steps is hard. Creating magic is much harder.

DanceLife Teacher Conference See our ad on page 24 www.rheegold.com/dltc

Don’t just teach steps. Teach students to own the space

Soul Dancer Conference

See our ad on page 29 www.rheegold.com/soul

Don’t skimp on warm-ups. Cold muscles could cut careers.

DanceLife Alliances

Jazz has personality. Have fun with it!

See our ad on page 37 www.rheegold.com/alliances

Correct their technique but always compliment their effort

Dancers Against Cancer

See our ad on page 39 www.imadanceragainstcancer.org

Place your ad in the next issue of the DanceLife Magazine! Reach the Heart of the Dance Industry

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Magazine Contributors

Rhee Gold

Pam Simpson

Stacey Morgan A dynamic entrepreneur, small business consultant, and coach hailing from Australia. Stacey is the driving force behind Port Macquarie Performing Arts. Andrea Trench B.F.A. Founder of DiscoverDance, dedicated to helping dance teachers create and deliver developmentally appropriate class content. Rhee Gold is a dance field pioneer who has led a movement that continues to change and improve the face of dance education.

Jessica Canino Jessica Canino is the owner and artistic director of Creative Dance Studio in Plantation, FL. M.B.A. Founder, president, and driving force behind Forte Arts Center, which was established in Morris, Illinois in 1993. Bryce Conlan Bryce Conlan is a speaker, author and podcast host. Conlan is the founder of Narrative Advantage and co-founder of Dance Motion Marketing.

Suzanne Citere

Ann Bettonvil

Dance teacher and studio owner of RealDance Studio in Lighthouse Point, Florida.

Artistic Director/Co-Owner of The Studio in Brampton, Ontario and is a graduate of the Music Theatre Program at Sheridan College.

April Nelson April Spisak Nelson is the present owner, director and educator of Spisak Academy of Dance.

Front Cover Photography Richard Calmes

Rhee’s Reel Talk DanceLife Magazine

2025

DanceLife Magazine is back & better than ever!

With thousands of engaged readers,

cutting-edge interactive ad features, and direct links to your business, this is your opportunity to connect with the dance community like never before.

EDITOR-IN-CHIEF Rhee Gold

Before offering feedback, take a breath. Ask yourself—am I helping or just pointing out flaws? It’s easy to correct, harder to inspire. The pause helps us choose better words, better tone, better timing. That moment of reflection can transform the way a student hears you. The Power of the Pause

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Retention Revolution

Retention Starts with CARE Creating a Relational Experience BY PAM SIMPSON

Retention isn’t a last-minute scramble when enrollment drops. It’s built intentionally—from the very beginning —through every experience, every relationship, and every season. In this series, Retention Starts with CARE: Creating a Relational Experience, I’ll share the strategies that have helped me create long-term loyalty, connection, and consistency over more than three decades of studio ownership. It all begins with a mindset: Retention is not about convincing families to stay—it’s about giving them

every reason not to leave. This article offers an overview of six pillars that lay the foundation for strong retention. As the series progresses, we’ll dive deeper into each one. 1. Retention Starts with the Parent- Guardian Journey Long before a dancer steps into the studio, the parent’s experience has already begun. Parents and guardians are the decision-makers, and their journey must be intentional and welcoming at every step.

At my studio, we walk through the

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Action Step: Audit your onboarding process for missed opportunities to connect. Our six-week onboarding includes emails, texts, phone calls, and short videos. (We’ll cover this in-depth in the third article of the series.)

entire customer journey annually— from the moment a parent sees a social media post or Google ad to their first class. We evaluate what they receive, who they speak to, and what questions they might have. Then we make improvements. Action Step: Identify three key parent/guardian touchpoints where clarity and care make the biggest difference. For example, we noticed many parents felt unsure between registration and the first day of class. A simple follow-up text reduced those nerves and evolved into a full onboarding plan that dramatically improved confidence and communication.

3. Your Team Is Part of the Retention Plan

Retention isn’t one person’s responsibility—it’s everyone’s.

Teachers and staff shape the client experience every day. When everyone is aligned, retention strengthens. We train our team using real-world scenarios: what to say when a parent seems overwhelmed, how to handle separation anxiety, and how to follow up when a student misses class. Action Step: Incorporate client care principles into team training and meetings. We’ll also explore team retention later in this series—because it’s hard to retain clients without a loyal, caring team behind them. (continued next page)

2. Onboarding Sets the Tone The first 100 days after enrollment create lasting impressions. A thoughtful onboarding process— welcome emails, personal calls, or studio guides—builds early trust.

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4. Create Wow Moments Throughout the Year Families remember moments that make them feel valued. Small, thoughtful surprises go a long way toward emotional loyalty. Examples include: A mid-season meeting with parents and dancers A thank-you gift in December A personalized recital slideshow Action Step: Plan three “wow” moments for families, students, and staff. We plan ours each summer. But remember: don’t try to “wow” if the basics aren’t in place. A surprise won’t fix poor communication. Build the foundation first, then add magic.

that’s when we introduce things like skills testing, progress check-ins, and fun themes. These aren't sales pitches—they’re service touchpoints. Action Step: Schedule a mid-year engagement effort like evaluations, incentives, or goal-setting weeks. One of our favorites is SMART Goal Week—every class sets a goal and works toward it for six weeks. It’s been a game-changer for retention and motivation.

6. Celebrate Community, Not Just Completion At season’s end, families aren’t just celebrating progress—they’re celebrating connection. Studios that foster community build lasting loyalty. Our recital is more than a showcase. It’s a celebration of every family who showed up and stayed connected all year long.

5. Lean In During Mid-Year Slumps Mid-season fatigue is real. Students plateau, and parents feel overwhelmed. Retention is built—or broken—during this stretch.

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Balancing the Scale

Action Step: List three ways you currently foster community. Choose one new way to strengthen it. Start small—like hosting observation days or parent participation weeks. These acts build deep-rooted bonds.

For every correction you give, find a moment to offer a compliment. Even the smallest “nice job” or “great focus today” gently balances the energy in your room. It reminds dancers they are seen— not just for what needs work, but also for the effort, growth, and heart they bring each day. This simple shift builds trust, boosts confidence, and creates a learning environment where dancers feel safe, motivated, and ready to grow.

Final Thoughts Retention isn’t a single program. It’s a result of consistent care, intentional leadership, and a commitment to connection. Throughout this series, we’ll explore each pillar more deeply, offering tools to help you build a studio families are proud to call home. “Care builds connection. Connection builds community. Community builds loyalty.” – Pam Simpson

Students blossom when they feel both supported and guided.

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Shannon Mather FEATURE INTERVIEW IN THE STUDIO WITH RHEE GOLD & KIANA SIMLER

In this inspiring feature, Rhee and Kiana sit down with renowned choreographer and studio owner Shannon Mather to explore her incredible journey through the dance world—from her early days as a passionate young dancer to becoming one of the most respected educators, choreographers, and business owners

in the industry. Shannon opens up about the challenges, triumphs, and pivotal moments that shaped her path, offering heartfelt advice and inspiration for dance educators, studio owners, and aspiring artists alike. It’s a candid, empowering conversation you won’t want to miss.

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First Steps, Lasting Impressions

Mini Milestones! Celebrating Small Achievements to Inspire Confidence BY ANDREA TRENCH

In our early childhood classes, every pointed toe, plié, and piqué is a stepping stone toward growth. However, progress doesn’t happen only through the dance steps we teach —it also stems from the environment we create. When we recognize and celebrate milestones beyond technique, we inspire confidence, boost motivation, and foster a joyful atmosphere where children are excited to return week after week. Whether a student masters a new skill, shows empathy toward a classmate, or simply participates with renewed enthusiasm, every milestone deserves

thoughtful recognition. When we take the time to acknowledge progress, we cultivate a classroom culture rooted in confidence, encouragement, and joy. Here are three ways we can help our students succeed by celebrating their mini milestones. Setting the Stage for Building Confidence First, we must create an environment

where children feel safe and supported. By setting realistic

expectations, age-appropriate goals, and offering a multi-sensory learning experience, we equip our students with the tools they need to succeed.

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A developmentally appropriate curriculum is essential. When we understand the behaviors we observe, we can better guide both the child and caregiver through important milestones. Mini Milestone Moment: Entering the Studio Independently For many young dancers, entering the studio is an easy task. For others, it may take weeks—or even months—to feel confident separating from a caregiver. Tears, fear, and hesitation are all developmentally appropriate. We can support families through this milestone by modeling confidence, creating consistent welcoming routines, and building trusting relationships with caregivers. When children feel safe, they build the confidence to enter the studio independently.

safety and focus. Both are essential to dance education.

Photography Credit: L Christine Photography

Mini Milestone Moment: Building Brain and Body Connections Keeping young dancers engaged in a 30–45-minute class can be challenging. On average, children can focus on teacher-directed activities for just 2–3 minutes per year of age. To extend attention spans, offer a guided exploration followed by a structured activity. Alternating between child-led and teacher-directed learning enhances confidence, encourages bodily awareness, and helps students meet class objectives. Focusing on Intrinsic Motivation It’s tempting to rely on external rewards like stickers or treats to encourage behavior, but lasting confidence comes from within. Intrinsic motivation—the internal desire to engage in a task because it’s rewarding—must be nurtured intentionally. Giving students choices, such as selecting their poly spot, instrument, or building the

Fostering Exploration and Independence

Next, we must provide opportunities for self-expression and discovery. A balance between teacher-directed skill development and child-centered movement exploration nurtures both artistry and technical growth. Guided improvisation allows students to tap into their creative minds, while repetition of structured activities offers the predictability that fosters

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obstacle course, fosters ownership and excitement.

Saying, “That was tricky, but you didn’t give up! I saw how your straight arms helped you stay balanced,” reinforces effort and builds self-awareness. Over time, this kind of feedback fuels lasting confidence and resilience. When we honor every brave first step into the studio, every burst of creativity during improvisation, and every moment of growth acknowledged with care, we shape the lives of our students. It takes more effort, but the reward is a classroom full of children who believe in themselves—and are excited to learn.

We can further cultivate this motivation through meaningful praise. Instead of defaulting to “good job,” acknowledge effort and name what you observe. This helps children recognize their own progress and stay motivated. Mini Milestone Moment: Praise That Matters When dancers face challenges, teachers have the power to uplift them through specific, intentional feedback.

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When the Scores Sting but the Lessons Last Compete With Confidence

BY RHEE GOLD

We’ve all been there—standing beside a dancer or group who poured their heart into a performance, only to see them crushed by the results. It’s tough to watch, but these moments can be some of the most valuable lessons we teach. First, let them feel it. “I know this isn’t what you hoped for, and it’s okay to be disappointed.” Then, gently shift their focus. “Tell me, what did you love about your performance?” Helping them recognize their own growth—whether it’s stronger technique, more confidence, or simply the joy of dancing—reminds them that success isn’t just about scores. From there, set a goal. “What’s one thing we can work on for next time?” Maybe it’s sharper transitions, more emotion, or staying fully present in the moment. Growth is the real win.

And always remind them: One panel of judges doesn’t define their talent, and a medal doesn’t define their worth. But the way they handle disappointment? That builds character, resilience, and life lessons that last far beyond the stage.

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Tech Savvy Studio Strategies

BY JESSICA CANINO Engaging Parents with Tech: Essential Tools to Keep Dance Families Connected

Keeping parents informed and excited about their dancer’s progress can truly set your studio apart. Fortunately, there are several easy-to- use tech solutions to streamline communication and build a strong sense of community. First up is a secure parent portal integrated with your studio software. Look for one that lets families check class schedules, track attendance, and make online payments all in one spot. This saves time for everyone— parents can quickly see if their child has missed any classes or if a monthly payment is due, while you avoid endless back-and-forth emails.

For instant updates, I rely on the Band app. It’s a fantastic tool for posting announcements, sharing files, and answering questions in real-time. Want to send a quick message about a costume change or upcoming practice? Post it in Band, and rest easy knowing parents get the info right away—no more frantic phone calls or overlooked emails. And here’s a fun, personal twist: using Loom to create short video newsletters or special shout-outs. Imagine sending a quick clip celebrating a dancer’s big improvement or previewing the

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next recital theme. Embedding that link into Band or an email adds a personal touch that text can’t capture. By combining a parent portal, a reliable group messaging app, and occasional video updates, you’ll keep families informed, excited, and genuinely connected to your studio— where every dancer can truly shine. As a teacher or studio owner, your words echo. Not just in your classroom, but in the hearts and minds of the young people and families who trust you. That’s why how we speak about fellow dance professionals matters. Let’s be honest—it’s easy to compare. Maybe another studio wins big at comp or posts their expansion online. But instead of letting that spark gossip or judgment, take a breath and shift the energy. Every studio is doing the hard, awesome work of teaching dance and shaping lives. That’s something worth respecting. When we speak kindly about our peers—especially in front of sudents —we model true professionalism. We Let’s Make it Cool to Be Kind

show that confidence isn’t about cutting others down; it’s about lifting everyone up. Imagine what it teaches our dancers when they hear us praise someone else’s choreography or compliment a rival studio’s show. They learn there’s room for everyone. They see that connection beats competition. And most importantly, they learn to lead with respect. You don’t have to be best friends with every studio owner, but you can be the one who chooses class over critique. It’s good for your culture, good for your community, and great for the future of our industry.

Let’s make it cool to be kind—and let that be what echoes in our halls.

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Beyond The Spotlight

We Needed a Break! Creating a New York Dance Adventure BY APRIL NELSON

Are you ready to step outside the competition circuit and explore dance in a whole new way? Our school offers both competitive and non-competitive opportunities for our dancers, from community performances to dance industry competitions. These experiences allow our students to grow, build confidence, and showcase their talents in diverse settings. Summer dance conventions are educational, fun, and full of camaraderie! They are also stressful, nerve-wracking, and test every ounce

of your being. As dance school owners and teachers, it’s an extension of what we do daily throughout the year—just compacted into 7+ days of madness. It’s exhilarating, exhausting, and rewarding all at once! This year, we are taking a break from a national convention and heading to New York City for a 4-day customized tour. Over 30 dancers and family members will be headed to The Big Apple to see two Broadway plays, visit professional dance schools, and share meals together. There will also be time to explore the city, experience iconic landmarks, and enjoy unique

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opportunities that most have never seen or done before.

We’re traveling only four days after our 65th Anniversary Recital (yes, 65 years!) at the end of June. It’s a milestone year, and what better way to celebrate than with a trip that blends education, culture, and unforgettable memories? I decided to offer a completely different opportunity this season, and I am beyond excited to report back on our experience after we return! When you speak to one student, the entire class listens. Correct with care. Praise loudly, correct kindly. Let your class hear what you value, not just what needs fixing. Everyone Is Watching

Look for what’s going well. Did someone finally point their toes or remember choreography? Say it out loud. When students feel recognized, they’re more likely to repeat the behavior—and work harder. Recognition Fuels Growth

Please and Thank You Matter Encouragement Over Sarcasm

Simple words like “please” and “thank you” go a long way in the studio. They model respect, build rapport, and create a space where students feel valued. Courtesy is contagious—spread it.

Sarcasm might get a laugh, but it rarely leaves a positive impact. Encouragement, on the other hand, motivates and reassures. Lead with heart, not humor at someone else’s expense.

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Crafting An Irresistible Offer Marketing Minute

BY BRYCE CONLAN

Studios often struggle with fall enrollment campaigns due to ineffective offers. A strong offer prioritizes persuasion, incorporating urgency, clarity, relevance, and perceived value. Key pitfalls include generic messaging and overwhelming choices. A five-step framework for crafting compelling offers includes

selecting a flagship program, creating a strong hook, setting deadlines, adding bonuses, and simplifying next steps. Understanding the target audience's needs is essential for successful campaigns, ensuring better enrollment outcomes.

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The Floor is Yours

Setting a New Standard in Studio Safety Why background checks should be a no-brainer in our industry

BY SUZANNE CITERE

When was the last time a parent registering their child asked if your faculty had undergone background checks? If your experience is like mine, the answer is "never." It’s surprising— because most people assume it’s required, just like it is for school teachers, athletic coaches, or daycare workers. But here’s the truth: as of this writing, Pennsylvania is the only state that requires anyone working with children to undergo a background check. In every other state, at least for dance

studios, it’s not mandatory. Even if we trust our longtime faculty—

some of whom may have grown up in our studios and feel like family— background checks should still be the norm. Here's why: First and foremost, it’s simply good business. Many of us already promote safety features like sprung floors or closed-circuit TV in our marketing materials. Adding "all faculty and staff have undergone background checks" sends a strong message that we take (continued next page)

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the safety of our dancers seriously. If enough studios adopt this standard, we have the power to set a new expectation across the industry—as we should. We’ve all heard one too many horror stories: dance teachers, cheer coaches, even a USGA-sanctioned physician responsible for the well- being of Olympic gymnasts being convicted on sexual abuse charges. These incidents cast a shadow over all private extracurricular activities— dance, cheer, martial arts, and more. We've worked too hard building our businesses, and surviving a global pandemic, to allow bad actors to tarnish our profession. Of course, some of us are working to change this on a larger scale. In my home state of Florida, I’ve worked with friends, a state representative, and a state senator (shout out to Representative Christine Hunschofsky and Senator Tina Polsky) to sponsor HB 531/S 614, the Child Care Facility and Program Background Screening Requirements bill. If passed, it would make background checks mandatory for all dance teachers and staff.

to wait for legislation. We can take action ourselves.

Child predators are very aware of the spaces where they won’t face scrutiny. If your hiring process includes background checks, those individuals are unlikely to apply. The simple act of stating that a background check is required serves as an effective deterrent.

Accessing background checks couldn’t be easier. A simple Google search will yield countless services where you can input a prospective hire’s information. You can use a third-party screening provider or gather the information yourself by contacting law enforcement agencies and courts, or by using online resources like CountyOffice.org. A basic criminal background check with social security verification can cost as little as $20–$50. Think about all the industry standards we’ve established together: sprung floors, parent viewing systems, open- door policies. None of these were universal years ago, but as more

But here’s the thing: we don’t need

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studios adopted them, they became the norm.

Our biggest responsibility as dance educators is far greater than teaching pirouettes or aerial cartwheels. It’s protecting the children in our care. Let’s lead by example and protect what we’ve built. We don’t need a mandate to do what’s right—just the will to do better.

We can do this. We owe it to each other.

Make Studio Communication a Superpower

Your communication strategy should be as choreographed as your best routine—clear, intentional, and impactful. Consistent messaging reduces confusion, builds credibility, and strengthens your studio’s brand. Start by streamlining your parent emails: use bullet points, bold headers, and a warm, friendly tone. Reinforce key messages on social media with eye-catching visuals and concise reminders. Don’t wait for questions— anticipate them. When your communication is proactive and polished, you’re not just delivering information—you’re demonstrating

leadership. And that kind of leadership builds lasting trust

Here’s the truth : Confused families become disengaged families. But clear communication creates confident, loyal ones. Leverage newsletters, signage, rehearsal videos, and visual guides to simplify your studio processes. Every touchpoint is an opportunity to strengthen your brand. When families feel informed and valued, your studio runs smoother—and your reputation grows stronger.

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Podcast Playback

Click on the episodes below to listen.

Living The Dream With Rhee Gold & Laura Giacomelli Step into inspiring, entertaining conversations that celebrate the heart of dance education and the journey of living your dream in this incredible industry. Hosted bi-weekly by Rhee Gold and co- host Laura Giacomelli—and proudly sponsored by Jackrabbit Dance—these live-streamed podcast sessions bring together studio owners, passionate educators, and legendary voices who have shaped our artform. From heartfelt stories to industry insights, Rhee leads lively, meaningful discussions that will make you laugh, learn, reflect, and reconnect with the true joy of the dance life. Tune in and be part of the conversation that’s uniting our dance community worldwide.

Check out our latest conversations on YouTube, Spotify, or Apple Podcasts.

SPONSORED BY:

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2025

Confessions of a Modern Day Dance Teacher Real & Relatable

A SUBMISSION FROM THE DANCE TEACHER COMMUNITY

A few years ago at the start of dress rehearsal while we were setting up to run finale with the full studio, a little 3 year old started crying so I pulled her aside and asked her what was

that is why were having this rehearsal so we could all figure out what to do so we can be our best for show tomorrow. She's still dancing 6 years later and we know it's ok to not know what to do but we'll figure it out together!

– Kirstin Casey, Dance-N-Groove, Hutto, TX wrong trying to get her to calm down (thinking maybe she missed mom or something hurt) - through her tears she says "I don't know what to do" so I had to tell her that neither did I and Have a funny or relatable story? Share your funniest dance teaching/ownership moments! Have you experienced moments in your teaching journey that made you laugh, sigh, or shake your head in disbelief? Whether it's a student's unexpected comment, a costume mishap, or a parent-teacher interaction that left you speechless, we want to hear about it!

Submit your story below and you might see it featured in the next issue!

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Canadian Corner

The Cost of Style Costuming in Canada BY ANN BETTONVIL We all have our go-to costume companies that we rely on every year. We stick with what we know—what arrives on time and causes the fewest issues. Occasionally, we test a new company with a small order to see how it goes. But if that company messes up, we usually don’t give them our business again. Things are very different in Canada. We’re limited in our costume company options. While there’s strong demand for dance costumes, there’s not a strong supply—at least not from Canadian companies. I’d love to say we order exclusively from Canadian

suppliers, but that’s simply not possible all the time.

Our studio is located in Canada, which has a population of about 40 million people. More specifically, we’re in Ontario, home to roughly 15 million. Ontario has some very populated areas and hosts the most dance schools in the country, but it's also rural in many regions. Our studio is based in one of the denser areas. From a quick Google search and my own experience, there are fewer than ten Canadian costume companies to choose from—total. Some are located

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across the country, which means shipping costs can be astronomical. Out of those ten, only one company we deal with offers fall sell-offs or has a “sale” section. Even then, it’s difficult to piece together a class’s worth of costumes in the right size range. We do have a few seamstresses who sew costumes, but they’re hard to find—and expensive. Many U.S. costume companies offer discount inventory or last season’s sell- offs, but only one Canadian company (that I’m aware of) does the same. Otherwise, the average list price for a costume in a Canadian catalogue is around $80—before any markups or shipping fees. When we order from U.S. companies, the base price might be lower, but we have to factor in freight, customs, and the exchange rate. I know some U.S. studio owners who can drive to pick up their costume orders—saving a ton of money! For us, that's not feasible. We sometimes order an extra costume for each group, just so we have spare fabric for possible alterations. Returning or exchanging costumes with a U.S. company is too expensive and rarely worth it. As a result, we often end up stuck with items we can’t use. Some get cut up for parts; the rest,

unfortunately, are thrown out. Sometimes leftover costumes get thrown out, but we try not to add to landfill—we do try to sell or donate whenever possible. Of course, this all refers to bulk- manufactured costumes, which we typically use for our recreational or once- or twice-a-week classes. We’ve tried (unsuccessfully) to hold costume sales or post items on social media, but it’s often more effort than it's worth financially.

Our custom competitive costumes are another story. These are designed collaboratively by the choreographer

and our costume director, who choose the fabric, style, and embellishments. We receive an

estimate from the costume director and adjust as needed—sometimes removing elements or selecting more budget-friendly materials to keep costs manageable for parents.

Our competitive costumes typically range from $150 to $200. I know some

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studios spend more and go all-out with details, but that price point feels right for us. While Canadian and U.S. studios face many of the same challenges— scheduling, staffing, registration, payroll, performances, competitions, and, of course, parents (some wonderful, some not-so-much)—costumes are one area where the differences are stark. To our American readers: count your blessings when it comes to costume options!

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2025

The Brave Journey of Brielle Bird Dancers Against Cancer

Brielle Bird, an energetic 9-year-old from Malad City, Idaho, has become a symbol of strength and hope in the face of unimaginable hardship. Diagnosed with stage 4 neuroblastoma at just 4 years old, Brielle's cancer journey began in 2020 when tumors were discovered in her abdomen and bone marrow. Over the course of two grueling years, Brielle endured six rounds of chemotherapy, two bone marrow transplants, 12 rounds of radiation, and six rounds of immunotherapy. Her family celebrated what felt like a miracle when she rang the bell to signify she was cancer-free. For 22 months, Brielle lived the life of a typical little girl, filled with pink dresses, unicorns, mermaids, and her beloved Frozen characters. But on January 17, 2025, her world shifted once again: the cancer had returned, and this time it had spread even more aggressively.

taken, Brielle continues to fight with the same courage and faith that carried her through the first time. Her family, led by her mother Kendra, remains strong in their belief that miracles are possible especially with an "army" behind them. To support Brielle and her family during this incredibly difficult time, Dancers Against Cancer (DAC) generously donated $10,000 to the Bird family and honored Brielle on stage at the 2025 Industry Dance Awards in Hollywood, CA. The moment was both emotional and empowering, a spotlight on a young girl whose fight has touched thousands across the country.

Despite the relapse and the emotional and physical toll it has

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DanceLife Magazine

2025

One of Brielle’s biggest dreams has always been to choreograph a dance that would go viral. Thanks to the support of DAC and the incredible efforts of JoJo Siwa and Tia Bee Stokes, that dream is becoming a reality. The dance community has rallied in an unprecedented show of love. Videos of Brielle’s choreographed dance are being shared across the globe by everyday dancers, studios, and even celebrities. Notable names like Meghan Trainor, the cast of Dancing With The Stars, and many more have joined the movement, using their platforms to lift Brielle up and bring attention to her battle.

FOLLOW BRIELLE’S JOURNEY

Brielle Bird’s story is far more than a medical journey. It’s a movement. It's

about resilience, the power of community, and the unshakable spirit of a little girl who, despite everything, keeps dreaming, keeps smiling, and keeps dancing. BECOME A HOPE STUDIO GET STARTED TODAY

DanceLife Magazine

2025

Follow Along DanceLife Top Picks

CHECK OUT SOME OF OUR FAVORITE PODCASTS FOR DANCE EDUCATORS

THE DANCE PODCAST with Lauren Ritchie Inspired by big dreams, big letdowns and authentic

conversations. The Dance Podcast is a series of interviews designed to inspire, share and connect dancers and educators.

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CONVERSATION ON DANCE with Michael Sean Breeden & Rebecca King Ferraro With a mission to educate, inspire, and connect, Conversations on Dance goes beyond performance to uncover the stories, insights, and artistry that shape the dance world today.

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PASSION FOR DANCE with Dr. Chelsea Pierotti Ever wish you had someone to help you with the mental aspects of dance? Tune in to the Passion for Dance podcast... a sport psychology expert who understands the dance industry.

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DanceLife Magazine

2025

Australian Corner

Back to the Heart Rediscovering the Magic of Australian Eisteddfods BY STACEY MORGAN

There’s something uniquely Australian about the word eisteddfod . For decades, these volunteer-run events have been the lifeblood of regional and suburban dance communities, offering performance opportunities that focus more on connection than competition. Over the last 20 years, many studios have embraced the energy and excitement of high-gloss, high- performance commercial dance competitions. Yet, there's a growing sense of appreciation for the warmth and authenticity of eisteddfods—an encouraging shift that reflects a

desire to reconnect with community, tradition, and the joy of performing for the sheer love of dance. The word eisteddfod actually has its roots in the United Kingdom, specifically Wales. It originally referred to a festival of literature, music, and performance. Over time, the tradition made its way to Australia and took on a uniquely local flavour, becoming a staple of the performing arts calendar, particularly for young dancers. My three local eisteddfods were the highlight of each year. Held three months apart during the school

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DanceLife Magazine

2025

holidays, they gave us the perfect opportunity to showcase our talents— usually on the stage of a local school hall. Unlike the polished competitions seen in North America, Aussie eisteddfods carry a sense of nostalgia

first-time performers. Dancers aren’t rushed on and off stage; there’s time to watch others perform, to connect backstage, and to build friendships with kids from neighbouring studios. This kind of laid-back setting fosters camaraderie rather than rivalry—a win for dancers of all abilities.

and community that creates a meaningful and memorable experience.

Most eisteddfods are run entirely by volunteers, some of whom have dedicated their time for decades. These are the people who remember your tap solo music from last year, who hand out handmade pastries to nervous dancers, and who genuinely care about creating a space where people can come together to celebrate dance. The commitment of these volunteers —many now in their 80s and 90s— means these events haven’t drastically changed in structure or style over the years, which is part of what makes them so special. Retirees, former dancers, and long-time community members all chip in. Even those without children in the arts find a sense of purpose and connection through their involvement.

Dancers come back to class feeling encouraged and inspired. Parents build stronger bonds with each other. And studio owners get to be part of something bigger than a single score sheet (still written by hand by a volunteer scribe!). Financially, eisteddfods also make a positive impact on their local areas. Because they are community-run, the funds raised stay in town. They’re often reinvested into scholarships, community arts grants, or opportunities for local dancers to travel for supplemental training. Of course, competing in commercial competitions offers variety, excitement, and aspirational experiences. But there is also real (continued next page)

Eisteddfods offer a more relaxed and grounded environment, especially for

DanceLife Magazine

2025

value in choosing eisteddfods— value that goes far beyond scores and trophies. At my studio, we’re returning to our roots and heading back to the Taree Eisteddfod this season. I encourage you to think about adding a local eisteddfod to your schedule next season too. Support the volunteers, soak up the community spirit, and show your dancers that there’s joy to be found in the simple act of stepping onto a stage and sharing what they love.

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DanceLife Magazine

2025

Living The DanceLife DanceLife Drop: Print. Click. Go. One powerful, practical download in every issue—designed for real dance life.

Get ready to level up your season with The DanceLife Drop—our exclusive, issue-by-issue gift just for teachers and studio owners. With each edition of DanceLife Magazine, you’ll get a free, practical resource you can print, click into action, and use right away. From classroom checklists to studio systems, this is real-world support for the people making dance happen.

No fluff. Just tools that work. Print it. Click it. Go lead.

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2025

Rhythm Report

DanceLife Podcast With Rhee Gold & Stacey Morgan Insightful, funny, and always inspiring... a podcast celebrating the dance life, sponsored by Jackrabbit Dance!

Click on the episodes below to listen.

Whether you’re commuting, in the studio, or taking a well-earned break, join Rhee Gold and Stacey Morgan for their bi-monthly podcast created especially for dance teachers, studio owners, and educators. With honest, thought-provoking conversations, heartfelt laughter, and stories from decades in the industry, each episode offers fresh perspectives and real talk about the joys and challenges of dance education. It’s the podcast that motivates you to grow, lead, and love your dance life even more. Subscribe now and never miss a moment. Available on Spotify and Apple Podcasts.