DanceLife Magazine
2025
Retention Revolution
Retention Starts with CARE Creating a Relational Experience BY PAM SIMPSON
Retention isn’t a last-minute scramble when enrollment drops. It’s built intentionally—from the very beginning —through every experience, every relationship, and every season. In this series, Retention Starts with CARE: Creating a Relational Experience, I’ll share the strategies that have helped me create long-term loyalty, connection, and consistency over more than three decades of studio ownership. It all begins with a mindset: Retention is not about convincing families to stay—it’s about giving them
every reason not to leave. This article offers an overview of six pillars that lay the foundation for strong retention. As the series progresses, we’ll dive deeper into each one. 1. Retention Starts with the Parent- Guardian Journey Long before a dancer steps into the studio, the parent’s experience has already begun. Parents and guardians are the decision-makers, and their journey must be intentional and welcoming at every step.
At my studio, we walk through the
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