DanceLife Magazine
2025
Action Step: Audit your onboarding process for missed opportunities to connect. Our six-week onboarding includes emails, texts, phone calls, and short videos. (We’ll cover this in-depth in the third article of the series.)
entire customer journey annually— from the moment a parent sees a social media post or Google ad to their first class. We evaluate what they receive, who they speak to, and what questions they might have. Then we make improvements. Action Step: Identify three key parent/guardian touchpoints where clarity and care make the biggest difference. For example, we noticed many parents felt unsure between registration and the first day of class. A simple follow-up text reduced those nerves and evolved into a full onboarding plan that dramatically improved confidence and communication.
3. Your Team Is Part of the Retention Plan
Retention isn’t one person’s responsibility—it’s everyone’s.
Teachers and staff shape the client experience every day. When everyone is aligned, retention strengthens. We train our team using real-world scenarios: what to say when a parent seems overwhelmed, how to handle separation anxiety, and how to follow up when a student misses class. Action Step: Incorporate client care principles into team training and meetings. We’ll also explore team retention later in this series—because it’s hard to retain clients without a loyal, caring team behind them. (continued next page)
2. Onboarding Sets the Tone The first 100 days after enrollment create lasting impressions. A thoughtful onboarding process— welcome emails, personal calls, or studio guides—builds early trust.
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